Contagious: Why Things Catch on

Contagious: Why Things Catch on

Hardback

By (author) Jonah Berger

$17.73
List price $25.99
You save $8.26 31% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

Additional formats available

Format
CD-Audio $20.79
  • Publisher: SIMON & SCHUSTER
  • Format: Hardback | 244 pages
  • Dimensions: 145mm x 216mm x 25mm | 340g
  • Publication date: 3 May 2013
  • Publication City/Country: New York
  • ISBN 10: 1451686579
  • ISBN 13: 9781451686579
  • Sales rank: 21,712

Product description

"New York Times" bestseller What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why "New York Times "articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. "Contagious "combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, "Contagious "explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, "Contagious "will show you how to make your product or idea catch on.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Review quote

If you are seeking a bigger impact, especially with a smaller budget, you need this book. "Contagious" will show you how to make your product spread like crazy. --Chip Heath, co-author of Made to Stick and Decisive