Contagious: Why Things Catch on

Contagious: Why Things Catch on

CD-Audio

By (author) Jonah Berger, Read by Keith Nobbs

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  • Publisher: SIMON & SCHUSTER AUDIO
  • Format: CD-Audio | 6 pages
  • Dimensions: 134mm x 146mm x 20mm | 180g
  • Publication date: 5 March 2013
  • ISBN 10: 1442359374
  • ISBN 13: 9781442359376
  • Edition: Unabridged
  • Edition statement: Unabridged
  • Sales rank: 352,809

Product description

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. "Contagious" is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

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Review quote

"Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one."--Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association