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    Contagious: Why Things Catch on (CD-Audio) By (author) Jonah Berger, Read by Keith Nobbs

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    Description"New York Times" bestseller What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why "New York Times "articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. "Contagious "combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, "Contagious "explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, "Contagious "will show you how to make your product or idea catch on.

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  • Full bibliographic data for Contagious

    Why Things Catch on
    Authors and contributors
    By (author) Jonah Berger, Read by Keith Nobbs
    Physical properties
    Format: CD-Audio
    Number of pages: 6
    Width: 134 mm
    Height: 146 mm
    Thickness: 20 mm
    Weight: 180 g
    ISBN 13: 9781442359376
    ISBN 10: 1442359374

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    B&T General Subject: 180
    BIC subject category V2: KJSA
    B&T Approval Code: A31010200, A48500300
    BISAC V2.8: SOC026000, BUS002000
    DC21: 658.8342
    BIC subject category V2: KJSM
    BISAC V2.8: BUS043000, BUS016000
    LC subject heading:
    DC22: 658.8342
    LC subject heading:
    Ingram Subject Code: JB
    Libri: I-JB
    Warengruppen-Systematik des deutschen Buchhandels: 57860
    B&T Approval Code: A48500000
    DC22: 658.8/342
    LC subject heading:
    LC classification: HF5415.153 .B463 2013B
    Edition statement
    Imprint name
    Publication date
    05 March 2013
    Review quote
    "Think of it as the practical companion to Malcolm Gladwell's "The Tipping Point.""--Tasha Eichenseher "Discover "