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    Consumption Economics: The New Rules of Tech (Hardback) By (author) J B Wood, By (author) Todd Hewlin, By (author) Thomas Lah

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    DescriptionIf you're a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in your company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big "CapEx" budgets anymore. They will expect lower "cloud" prices paid from "OpEx" budgets only when and if they successfully consume the business value of your products.How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner's manual for tech company executives who want to drive their company successfully into the next one.


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  • Full bibliographic data for Consumption Economics

    Title
    Consumption Economics
    Subtitle
    The New Rules of Tech
    Authors and contributors
    By (author) J B Wood, By (author) Todd Hewlin, By (author) Thomas Lah
    Physical properties
    Format: Hardback
    Number of pages: 232
    Width: 160 mm
    Height: 230 mm
    Thickness: 21 mm
    Weight: 513 g
    Language
    English
    ISBN
    ISBN 13: 9780984213030
    ISBN 10: 0984213031
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.6
    BIC E4L: MED
    BIC subject category V2: KNTX, PDR
    B&T General Subject: 180
    Ingram Subject Code: BE
    BISAC V2.8: TEC052000
    Abridged Dewey: 338
    Libri: I-BE
    BIC subject category V2: UMZ
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 17870
    BISAC V2.8: COM051230, BUS070030
    LC subject heading: ,
    LC classification: HC79.I55 .W66 2011
    Illustrations note
    black & white illustrations, figures
    Publisher
    Atlasbooks Dist Serv
    Imprint name
    Point B Inc
    Publication date
    01 November 2011
    Author Information
    J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent industry speaker and author of the popular book Complexity Avalanche (2009), and has appeared in Fortune, the New York Times, the Wall Street Journal, and other leading publications. He was formerly the CEO of Prognostics and executive vice president of InsightExpress. Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Previously a partner at McKinsey and a senior executive at Symbol Technologies, he is regularly found in the boardroom of public and private technology leaders advising them on growth strategy and business transformation. His articles have been published in the Harvard Business Review and McKinsey Quarterly. Thomas Lah is executive director of the Technology Services Industry Association (TSIA). Since 1996, he has helped a broad range of companies establish or improve their professional services organizations and is known worldwide for his incisive analysis, strategic thinking, and creative solutions.