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    The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Hardback) By (author) Gad Saad

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    DescriptionIn this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives--namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick--marketing professionals, advertisers, psychology mavens, and consumers themselves--this is a fascinating read.


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  • Full bibliographic data for The Consuming Instinct

    Title
    The Consuming Instinct
    Subtitle
    What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    Authors and contributors
    By (author) Gad Saad
    Physical properties
    Format: Hardback
    Number of pages: 340
    Width: 160 mm
    Height: 234 mm
    Thickness: 25 mm
    Weight: 658 g
    Language
    English
    ISBN
    ISBN 13: 9781616144296
    ISBN 10: 1616144297
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ECO
    Nielsen BookScan Product Class 3: S4.5
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: JP
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KCB
    Ingram Subject Code: PS
    Libri: I-PS
    B&T General Subject: 180
    LC subject heading:
    DC22: 339.47
    Warengruppen-Systematik des deutschen Buchhandels: 15350
    LC subject heading:
    BISAC V2.8: BUS043000, BUS016000
    LC subject heading:
    BISAC V2.8: PSY024000, PSY003000
    LC subject heading:
    DC22: 339.4/7
    LC subject heading: , ,
    LC classification: HF5415.32 .S18 2011
    Publisher
    Prometheus Books
    Imprint name
    Prometheus Books
    Publication date
    21 June 2011
    Publication City/Country
    Amherst
    Author Information
    Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for "Psychology Today" ("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of "The Evolutionary Bases of Consumption," plus numerous scientific papers.
    Review quote
    "Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." -Psychology Today ."..will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists..." -Library Journal "Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." -Booklist