The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Hardback

By (author) Gad Saad

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  • Publisher: Prometheus Books
  • Format: Hardback | 340 pages
  • Dimensions: 160mm x 234mm x 25mm | 658g
  • Publication date: 21 June 2011
  • Publication City/Country: Amherst
  • ISBN 10: 1616144297
  • ISBN 13: 9781616144296
  • Sales rank: 176,938

Product description

Explores the vibrant field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. This title demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.

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Author information

Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for "Psychology Today" ("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of "The Evolutionary Bases of Consumption," plus numerous scientific papers.

Review quote

"Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." -Psychology Today ."..will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists..." -Library Journal "Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." -Booklist