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    Consumer Behaviour (Paperback) By (author) Roger D. Blackwell, By (author) James F. Engel, By (author) Paul W. Miniard


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    DescriptionCONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

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    Consumer Behaviour
    Authors and contributors
    By (author) Roger D. Blackwell, By (author) James F. Engel, By (author) Paul W. Miniard
    Physical properties
    Format: Paperback
    Number of pages: 816
    Width: 216 mm
    Height: 272 mm
    Thickness: 28 mm
    Weight: 1,612 g
    ISBN 13: 9780324378320
    ISBN 10: 0324378327

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJSM
    DC22: 658.8342
    BISAC V2.8: BUS043060
    Thema V1.0: KJSM
    Edition statement
    International ed
    Cengage Learning, Inc
    Imprint name
    Publication date
    29 December 2005
    Publication City/Country
    Mason, OH
    Table of contents
    Part I: INTRODUCTION TO CONSUMER BEHAVIOR. 1. Consumer Behavior and Consumer Research. 2. Creating Marketing Strategies for Customer-Centric Organizations. Part II: CONSUMER DECISION MAKING. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations. Part III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR. 7. Demographics, Psychographics and Personality. 8. Consumer Motivation. 9. Consumer Knowledge. 10. Consumer Beliefs, Feelings, Attitudes and Intentions. Part IV: INFLUENCING CONSUMER BEHAVIOR. 11. Culture, Ethnicity and Social Class. 12. Family and Household Influences. 13. Group and Personal Influence. Part V: INFLUENCING CONSUMER BEHAVIOR. 14. Making Contact. 15. Shaping Consumers' Opinions. 16. Helping Consumers to Remember.