• Consumer Behaviour See large image

    Consumer Behaviour (Paperback) By (author) Roger D. Blackwell, By (author) James F. Engel, By (author) Paul W. Miniard

    Unavailable

    Sorry we can't get this title, the button below links through to AbeBooks who may have this title (opens in new window).

    Try AbeBooks | Add to wishlist

    DescriptionCONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 11 of 11

 

Reviews | Bibliographic data

There are currently no reviews for Consumer Behaviour.

You must be logged in and a registered user to add a review.

  • Create an account

    Fields marked * are required

    Please enter a password with at least six characters.