Consumer Behaviour

Consumer Behaviour : A European Perspective

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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

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  • Paperback | 704 pages
  • 196 x 266 x 25mm | 1,286g
  • Pearson Education Limited
  • HarlowUnited Kingdom
  • English
  • Revised
  • 5th Revised edition
  • 0273772724
  • 9780273772729
  • 350,337

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