Consumer Behaviour: A European Perspective

Consumer Behaviour: A European Perspective

Paperback

By (author) Michael R. Solomon, By (author) Gary J. Bamossy, By (author) Soren Askegaard, By (author) Margaret K. Hogg

$85.82

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

  • Publisher: Pearson Education Limited
  • Format: Paperback | 704 pages
  • Dimensions: 195mm x 265mm x 25mm | 1,309g
  • Publication date: 9 October 2013
  • Publication City/Country: Harlow
  • ISBN 10: 0273772724
  • ISBN 13: 9780273772729
  • Edition: 5, Revised
  • Edition statement: 5th Revised edition
  • Sales rank: 509,624

Product description

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Table of contents

Chapter 1: An introduction to consumer behaviour Chapter 2: A consumer society Chapter 3: Shopping, buying and evaluating Chapter 4: Perception Chapter 5: The self Chapter 6: Motivation, values and lifestyle Chapter 7: Learning and memory Chapter 8: Attitudes Chapter 9: Individual decision-making Chapter 10: Groups and social media Chapter 11: European family structures, household decision-making and age cohorts Chapter 12: Income and social class Chapter 13: Culture and consumer behaviour Chapter 14: Cultural change processes Chapter 15: Consumption and cultural differences