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    Consumer Behaviour: A European Perspective (Paperback) By (author) Michael R. Solomon, By (author) Gary J. Bamossy, By (author) Soren Askegaard, By (author) Margaret K. Hogg


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    Paperback $86.15

    DescriptionThis book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

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  • Full bibliographic data for Consumer Behaviour

    Consumer Behaviour
    A European Perspective
    Authors and contributors
    By (author) Michael R. Solomon, By (author) Gary J. Bamossy, By (author) Soren Askegaard, By (author) Margaret K. Hogg
    Physical properties
    Format: Paperback
    Number of pages: 728
    Width: 196 mm
    Height: 262 mm
    Thickness: 30 mm
    Weight: 1,379 g
    ISBN 13: 9780273717263
    ISBN 10: 027371726X

    BIC E4L: BUS
    B&T Book Type: NF
    BIC geographical qualifier V2: 1D
    B&T Merchandise Category: TXT
    Nielsen BookScan Product Class 3: S3.3
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Geographic Designator: 05
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    B&T Modifier: Academic Level: 02
    B&T Modifier: Text Format: 06
    BIC subject category V2: KJSM
    BISAC V2.8: BUS043000, BUS016000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    DC22: 658.8342
    BISAC V2.8: BUS043060
    LC subject heading:
    BIC subject category V2: 1D
    LC subject heading:
    DC22: 658.8/342094
    LC classification: HF5415.33.E85 S65 2010
    Thema V1.0: KCK, KJSM
    4, Revised
    Edition statement
    4th Revised edition
    Pearson Education Limited
    Imprint name
    Publication date
    21 January 2010
    Publication City/Country
    Author Information
    Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993. Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
    Table of contents
    Part A: Consumers in the marketplace Chapter 1: An introduction to consumer behaviour Chapter 2: A consumer society Chapter 3: Shopping, buying and evaluating Cases 1-4 Part B: How consumers see the world and themselves Chapter 4: Perception Chapter 5: The self Chapter 6: Motivation, values and lifestyle Cases 5-8 Part C: Consumers as decision-makers Chapter 7: Learning and memory Chapter 8: Attitudes Chapter 9: Individual decision-making Cases 9-13 Part D: European consumers and their social groups Chapter 10: Group influence and opinion leadership Chapter 11: European family structures, household decision-making and age cohorts Chapter 12: Income and social class Cases 14-17 Part E Culture and European lifestyles Chapter 13: Culture and consumer bevious Chapter 14: Cultural change processes Chapter 15: New times, new consumers Cases 18-22 Glossary Indexes