Consumer Behaviour: A European Perspective (Paperback)
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Short Description for Consumer Behaviour Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
- Published: 21 January 2010
- Format: Paperback 728 pages
- ISBN 13: 9780273717263 ISBN 10: 027371726X
- Sales rank: 182,115
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Full description for Consumer Behaviour
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students