Consumed: How Markets Corrupt Children, Infantilize Adults and Swallow Citizens WholePaperback
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- Publisher: WW Norton & Co
- Format: Paperback | 416 pages
- Dimensions: 140mm x 210mm x 28mm | 299g
- Publication date: 30 March 2008
- Publication City/Country: New York
- ISBN 10: 0393330893
- ISBN 13: 9780393330892
- Edition statement: Reprint
- Sales rank: 163,692
A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism-encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood-we are constantly being seduced into an "infantilist" ethic of consumption.
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Internationally renowned political theorist Benjamin R. Barber is the Kekst Professor of Civil Society at the University of Maryland and a Distinguished Senior Fellow at Demos in New York City, where he lives.
"His books are about America... but the observations he makes apply to all of us." The Times "In this new book the author of Jihad vs. McWorld offers a depressing thesis on why global corporations seek to make us childlike consumers-and why we collude." Financial Times "Grown-ups have sunk into what the French call a puericulture and kids are being trained as hyper-consumers from toddlerhood." Judith Woods, The Daily Telegraph "Consumerism, in Barber's view exploits the unsophisticated and voracious demands of children and makes adults emulate them." Rafael Behr, The Observer "Benjamin Barber fears that this process of infantilisation... threatens democracy." Chris Petit, The Guardian"