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  • What principle-driven companies like Whole Foods, Starbucks, REI, The Container Store, and many others are doing to transform capitalism and how to follow their lead. A Wall Street Journal bestseller, Conscious Capitalism - now in trade paperback - offers a new blueprint for business, showing how some of today's most successful companies create business value while helping to preserve the inherent good of capitalism and society. Well-received by readers and media, Conscious Capitalism has become a global movement that promises to inspire change in the way our biggest brands work in the modern world. Authors John Mackey (cofounder of Whole Foods Market) and Raj Sisodia (cofounder of Conscious Capitalism, Inc.) open the curtain on Conscious Capitalism companies - including Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others - to show how they create value that's aimed not just at the bottom line, but at all stakeholders involved in the business. From customers, employees, and suppliers to investors, society, and the environment, these companies are building a path that maps back to the positive, original goals of capitalism. Mackey and Sisodia, both leaders in the Conscious Capitalism movement, help us better understand how these organizations use four specific tenets - higher purpose, stakeholder integration, conscious leadership, and conscious culture and management - to build strong businesses and help advance capitalism further toward realizing its highest potential. At once a bold defense and reimagining of capitalism and a proposal for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.