Confessions of an Advertising Man

Confessions of an Advertising Man

Paperback

By (author) David Ogilvy

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  • Publisher: Southbank Publishing
  • Format: Paperback | 194 pages
  • Dimensions: 152mm x 231mm x 23mm | 318g
  • Publication date: 4 January 2012
  • Publication City/Country: Herts
  • ISBN 10: 190491537X
  • ISBN 13: 9781904915379
  • Edition statement: REV ed.
  • Sales rank: 12,183

Product description

David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.

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Author information

David Ogilvy (1911-1999), referred to in 1962 by "Time" as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of "Ogilvy on Advertising." Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include" Angela's Ashes," "Fame," "Midnight Express," and "Pink Floyd: The Wall."

Review quote

." . . Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture." --The Huffington Post