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    Confessions of an Advertising Man (Southbank Publishing) (Paperback) By (author) David Ogilvy

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    DescriptionDavid Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.


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  • Full bibliographic data for Confessions of an Advertising Man

    Title
    Confessions of an Advertising Man
    Authors and contributors
    By (author) David Ogilvy
    Physical properties
    Format: Paperback
    Number of pages: 194
    Width: 152 mm
    Height: 231 mm
    Thickness: 23 mm
    Weight: 318 g
    Language
    English
    ISBN
    ISBN 13: 9781904915379
    ISBN 10: 190491537X
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJP
    B&T Modifier: Region of Publication: 03
    DC22: B
    Libri: ENGM1075
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: ENGM8000
    BISAC V2.8: BUS002000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    BISAC V2.8: BUS077000
    DC21: 659.1
    Libri: ERIN2006
    BISAC V2.8: BIO003000
    LC subject heading: ,
    Libri: WERB5000
    LC subject heading:
    DC22: 659.1092
    LC subject heading: ,
    LC classification: HF5810.O34 A3 2011
    Thema V1.0: KJP
    Edition
    13004
    Edition statement
    REV ed.
    Publisher
    Southbank Publishing
    Imprint name
    Southbank Publishing
    Publication date
    01 April 2013
    Publication City/Country
    Herts
    Author Information
    David Ogilvy (1911-1999), referred to in 1962 by "Time" as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of "Ogilvy on Advertising." Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include" Angela's Ashes," "Fame," "Midnight Express," and "Pink Floyd: The Wall."
    Review quote
    "It's a classic...I tell my students if you're going to read a book about advertising, start with that one." -- "Investor's Business Daily"