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    Comportamiento Del Consumidor (Paperback)(Spanish) By (author) Paul W. Miniard, By (author) Roger D. Blackwell, By (author) James F. Engel

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    DescriptionEste texto se centra en como y por que los consumidores toman decisiones especificas y se comportan de cierta forma, lo que atrapa su atencion y que los hace ser leales. Para responder estas interrogantes se analizan las caracteristicas individuales y gru.


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