The Complete Guide to Digital Graphic Design

The Complete Guide to Digital Graphic Design

Paperback

By (author) Bob Gordon, By (author) Maggie Gordon

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  • Publisher: Thames & Hudson Ltd
  • Format: Paperback | 224 pages
  • Dimensions: 232mm x 256mm x 22mm | 980g
  • Publication date: 1 August 2007
  • Publication City/Country: London
  • ISBN 10: 0500285608
  • ISBN 13: 9780500285602
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Illustrations note: 520 colour illustrations
  • Sales rank: 345,680

Product description

A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting todays graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as for students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signage, packaging, multimedia and the Web, this profusely illustrated and authoritative handbook also provides in-depth information on design basics such as type, colour and images.

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Author information

Bob Gordon is a senior lecturer at the University of Brighton and a visiting lecturer at Kingston University, London.

Review quote

"'Excellent... it will give novices an awareness of how today's design industry is structured and the career disciplines that are available' - Computer Arts 'A stylish and beautifully produced work that covers a wide subject in a concise, pleasing style. Excellently priced, it offers fantastic value for money, even for students' - MacFormat"

Table of contents

1. Design Basics - examines the fundamentals of design, including shape, design dynamics, the process of design and an in-depth exploration of type, layout and colour; 2. Surface Design - covers designing for print, advertising, packaging, signage and exhibition design, and looks at specific design and technical issues for each medium; 3. Design for the Screen - concentrates on the specific design considerations involved in preparing material for the Internet and multimedia. It covers all the relevant technical information, such as file sizes, resolutions, software and planning required to create striking yet efficient screen-based design. 4. Type/Colour/Image - detailed tips on designing with type, colour management and image creation, including photographic and drawing programs - scanning, file formats and specific software applications