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    Competitive Strategy: Techniques for Analyzing Industries and Competitors (Paperback) By (author) Michael E. Porter

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    DescriptionElectrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.


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  • Full bibliographic data for Competitive Strategy

    Title
    Competitive Strategy
    Subtitle
    Techniques for Analyzing Industries and Competitors
    Authors and contributors
    By (author) Michael E. Porter
    Physical properties
    Format: Paperback
    Number of pages: 416
    Width: 156 mm
    Height: 234 mm
    Thickness: 30 mm
    Weight: 481 g
    Language
    English
    ISBN
    ISBN 13: 9780743260886
    ISBN 10: 0743260880
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJC
    LC subject heading: ,
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    DC22: 658.4012
    LC classification: HD41
    BISAC V2.8: BUS000000
    Thema V1.0: KJC
    Edition
    New edition
    Edition statement
    New edition
    Publisher
    Simon & Schuster Ltd
    Imprint name
    Free Press
    Publication date
    19 January 2004
    Publication City/Country
    London
    Author Information
    Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.
    Review quote
    "The New York Times" American executives are grasping for a logic to global competition. Mr. Porter...has given them one.