Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Hardback

By (author) Michael E. Porter

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  • Publisher: Simon & Schuster Ltd
  • Format: Hardback | 416 pages
  • Dimensions: 158mm x 234mm x 40mm | 703g
  • Publication date: 4 August 1998
  • Publication City/Country: London
  • ISBN 10: 0684841487
  • ISBN 13: 9780684841489
  • Edition: 1, New edition
  • Edition statement: New edition
  • Illustrations note: illustrations
  • Sales rank: 184,598

Product description

This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

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Author information

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.

Review quote

"The New York Times" American executives are grasping for a logic to global competition. Mr. Porter...has given them one.