Competing for the Future

Competing for the Future

By (author) Gary Hamel , By (author) C. K. Prahalad


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New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

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  • Paperback | 384 pages
  • 134 x 202 x 18mm | 359.99g
  • 01 Apr 1996
  • Harvard Business Review Press
  • English
  • Revised ed.
  • notes, bibliography, index
  • 0875847161
  • 9780875847160
  • 119,844

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Author Information

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.

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Review quote

Named one of "The 25 Most Influential Business Management Books" by TIME Magazine (

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