- Publisher: The Free Press
- Format: Paperback | 288 pages
- Dimensions: 154mm x 235mm x 22mm | 488g
- Publication date: 19 June 1986
- Publication City/Country: New York, NY
- ISBN 10: 0029271207
- ISBN 13: 9780029271209
- Illustrations note: 1, black & white illustrations
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
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Everett M. Rogers is Walter H. Annenberg Professor of Communications and Associate Dean at the Annenberg School of Communications at the University of Southern California. His other works include "Diffusion of Innovations" and "Communication Networks."