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    Communication Technology (Paperback) By (author) Everett M. Rogers, By (author) Frederick Williams

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    DescriptionThe Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, "Communication Technology" introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. CONTENTS The Changing Nature of Human Communication What Are the New Communication Technologies? History of Communication Science Adoption and Implementation of Communication Technologies Social Impacts of Communication Technologies New Theory New Research Methods Applications of the New Communication Technologies

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  • Full bibliographic data for Communication Technology

    Communication Technology
    Authors and contributors
    By (author) Everett M. Rogers, By (author) Frederick Williams
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 154 mm
    Height: 235 mm
    Thickness: 22 mm
    Weight: 488 g
    ISBN 13: 9780029271209
    ISBN 10: 0029271207

    B&T Book Type: NF
    BIC E4L: TEC
    LC subject heading:
    Nielsen BookScan Product Class 3: S9.6
    Ingram Subject Code: SO
    B&T Merchandise Category: SCI
    B&T General Subject: 710
    BISAC V2.8: SOC000000, TEC052000, BUS007000
    Warengruppen-Systematik des deutschen Buchhandels: 26850
    DC19: 621.38
    BIC subject category V2: TJFC
    LC subject heading: , , , ,
    DC22: 621.38
    LC classification: TK5102.5 .R55 1986
    LC subject heading: ,
    LC classification: 85027555
    BISAC V2.8: TEC041000, COM034000
    Thema V1.0: JB, KJP, TJFC
    Illustrations note
    1, black & white illustrations
    Imprint name
    The Free Press
    Publication date
    19 June 1986
    Publication City/Country
    New York, NY
    Author Information
    Everett M. Rogers is Walter H. Annenberg Professor of Communications and Associate Dean at the Annenberg School of Communications at the University of Southern California. His other works include "Diffusion of Innovations" and "Communication Networks."