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    Communication Research: Techniques, Methods and Applications (Paperback) By (author) G.M. du Plooy

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    DescriptionThis book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organizational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analyzing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macro vision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning. Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.


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  • Full bibliographic data for Communication Research

    Title
    Communication Research
    Subtitle
    Techniques, Methods and Applications
    Authors and contributors
    By (author) G.M. du Plooy
    Physical properties
    Format: Paperback
    Number of pages: 446
    Width: 170 mm
    Height: 245 mm
    Thickness: 28 mm
    Weight: 806 g
    ISBN
    ISBN 13: 9780702177101
    ISBN 10: 0702177105
    Classifications

    BIC E4L: MED
    BIC subject category V2: GTC
    Nielsen BookScan Product Class 3: S3.5
    BISAC V2.8: SCI043000
    DC22: 302.2072
    Thema V1.0: PDM
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    tables
    Publisher
    Juta & Company Ltd
    Imprint name
    Juta Legal and Academic Publishers
    Publication date
    30 January 2009
    Publication City/Country
    Kenwyn
    Table of contents
    Quantitative and qualitative approaches to communication research; steps in the research process; data collection: sampling, measuring, questioning and observing; procedures followed when applying a research design and interpreting research data; research of advertising, mass-media audiences and mass-media efficiency; organisational and development communication research; the research report.