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    Comeback: the Rise and Fall of the American Automobile Industry (Paperback) By (author) Paul Ingrassia, By (author) Joseph White

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    DescriptionIn "Comeback", Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. "Comeback" is a story propelled by larger-than-life characters-- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others-- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.


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  • Full bibliographic data for Comeback: the Rise and Fall of the American Automobile Industry

    Title
    Comeback: the Rise and Fall of the American Automobile Industry
    Authors and contributors
    By (author) Paul Ingrassia, By (author) Joseph White
    Physical properties
    Format: Paperback
    Number of pages: 532
    Width: 137 mm
    Height: 213 mm
    Thickness: 36 mm
    Weight: 476 g
    Language
    English
    ISBN
    ISBN 13: 9780684804378
    ISBN 10: 0684804379
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27820
    BIC geographical qualifier V2: 1KBB
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.6
    LC subject heading:
    BIC subject category V2: HBT
    B&T Modifier: Academic Level: 05
    BIC E4L: TRA
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    Ingram Subject Code: BE
    LC subject heading:
    BISAC V2.8: BUS077000
    B&T Approval Code: G45704235
    DC22: 338.4
    BIC subject category V2: KNDR
    BISAC V2.8: BUS070000, BUS068000
    LC subject heading: ,
    DC22: 338.4/76292/0973
    LC classification: HD9710.U52 I54 1996
    LC subject heading:
    DC21: 338.476292097309048
    LC classification: 94-22354
    LC subject heading:
    Thema V1.0: KN, KJZ
    Edition
    New edition
    Edition statement
    New edition
    Illustrations note
    black & white illustrations
    Publisher
    SIMON & SCHUSTER
    Imprint name
    TOUCHSTONE
    Publication date
    18 October 1995
    Publication City/Country
    New York, NY
    Review quote
    "Business Week" "Comeback"...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.