Coffee and Community: Maya Farmers and Fair-Trade MarketsPaperback
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- Publisher: University Press of Colorado
- Format: Paperback | 266 pages
- Dimensions: 152mm x 224mm x 20mm | 295g
- Publication date: 17 January 2011
- Publication City/Country: Colorado
- ISBN 10: 1607320576
- ISBN 13: 9781607320579
- Illustrations note: b/w photos
We are told that simply by sipping our morning cup of organic, fair-trade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fair-trade coffee analyzes the collective action and combined efforts of fair-trade network participants to construct a new economic reality.Focusing on La Voz Que Clama en el Desierto-a cooperative in San Juan la Laguna, Guatemala-and its relationships with coffee roasters, importers, and certifiers in the United States, "Coffee and Community" argues that while fair trade does benefit small coffee-farming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable.This book will be of interest to students and academics in anthropology, ethnology, Latin American studies, and labor studies, as well as economists, social scientists, policy makers, fair-trade advocates, and anyone interested in globalization and the realities of fair trade. "Winner of the Society for Economic Anthropology Book Award"
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Sarah Lyon is an assistant professor of anthropology at the University of Kentucky. Her interests lie at the intersection of culture, agriculture, consumption, and the global economy.
"Informative and important." --Patrick Staib, "Journal of Anthropological Research"