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The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money (Paperback)
$23.21 - Save $6.79 22% off - RRP $30.00 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee BarHelps you to open a coffee bar or sandwich bar that actually lasts and makes money. This work offers practical advice on location, raising finance, and devising a clear marketing plan.
Full description- Publisher: How to Books Ltd
- Published: 15 March 2010
- Format: Paperback 197 pages
- See: Full bibliographic data
- Categories: Entrepreneurship | Ownership & Organization Of Enterprises | Small Businesses & Self-employed
- ISBN 13: 9781845283278 ISBN 10: 1845283279
- Sales rank: 51,977
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Full description for The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar
This book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.com

