The Coat Route

The Coat Route : Craft, Luxury, and Obsession on the Trail of a $50,000 Coat

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In today's world of fast fashion, is there a place for a handcrafted $50,000 coat? To answer that question, Meg Noonan takes readers to the Sydney studio of John Cutler, a fourth-generation tailor; to the mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world's greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Indian buffalo horn; and to the workshop of the engraver who made the 18-carat gold plaque that sits inside the collar. These artisans create a rich tapestry of bespoke tailoring, which began in 17th-century London, but their dedication to their craft is about more than tradition; they believe that their way is best - for customers, for the environment, and for the workers involved. Fascinating, surprising, and entertaining, The Coat Route is a timely love song to things of lasting value in our disposable culture.

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Product details

  • Paperback | 272 pages
  • 130 x 198 x 128mm | 262g
  • Scribe Publications
  • Carlton North, Australia
  • English
  • New edition
  • New edition
  • 1922247596
  • 9781922247599
  • 27,236

About Meg Lukens Noonan

Meg Lukens Noonan has written for many publications, including Outside, National Geographic Adventure, Travel + Leisure, Esquire, Men's Journal, and The New York Times. She lives in New Hampshire with her husband and two daughters.

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Review quote

'[A] fascinating book with a serious message about the real costs of fast fashion.' -- Deborah Bogle Adelaide Advertiser 'evocative travelogue and eloquent tribute to the craft of tailoring - in particular a homage to the coat's creator, John Cutler - as well as a spectacular window into the rarified world in which a genuinely bespoke creation bests an uber-designer label any day.' -- Rebecca Tansley North and South '[A] lively journey ... Traditions of bespoke tailoring (and other related crafts) are skirting the edge of extinction. Noonan's delightful story makes us hope they endure.' Publishers Weekly '[A] rich, entertaining read, paying tribute to craftspeople dedicated to timeless quality in a mass-produced, fast-fashion world.' -- Daniel Herborn Sydney Morning Herald '[U]tterly beguiling account of ... the rarefied world of bespoke tailoring and centuries-old craftsmanship ... an inspiring, often sad, altogether illuminating David and Goliath story of small family businesses pitting their talents against the tide of history.' -- Bron Sibree West Australian 'A fabulous story, brilliantly told ... I couldn't have enjoyed it more.' -- Bill Bryson

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