Co-opetition

Co-opetition

Paperback

By (author) Barry J. Nalebuff, By (author) Adam Brandenburger

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  • Publisher: Profile Business
  • Format: Paperback | 304 pages
  • Dimensions: 130mm x 198mm x 19mm | 216g
  • Publication date: 15 September 1997
  • Publication City/Country: London
  • ISBN 10: 1861975074
  • ISBN 13: 9781861975072
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Illustrations note: facsimiles
  • Sales rank: 144,303

Product description

"Co-opetition" offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in "Co-opetition". Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

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Author information

Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance. Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.

Review quote

Seize on Co-opetition The Economist Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. -- Rudi Bogni Times Higher Education Supplement A terrific book! Tom Peters