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    Co-opetition (Paperback) By (author) Barry J. Nalebuff, By (author) Adam Brandenburger

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    Description"Co-opetition" offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in "Co-opetition". Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.


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  • Full bibliographic data for Co-opetition

    Title
    Co-opetition
    Authors and contributors
    By (author) Barry J. Nalebuff, By (author) Adam Brandenburger
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 130 mm
    Height: 198 mm
    Thickness: 19 mm
    Weight: 216 g
    Language
    English
    ISBN
    ISBN 13: 9781861975072
    ISBN 10: 1861975074
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27850
    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJM
    DC21: 658.4012
    BIC subject category V2: KJC, PBUD
    BISAC V2.8: BUS041000
    Thema V1.0: KJM, PBUD, KJC
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    facsimiles
    Publisher
    Profile Books Ltd
    Imprint name
    Profile Business
    Publication date
    15 September 1997
    Publication City/Country
    London
    Author Information
    Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance. Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.
    Review quote
    Seize on Co-opetition The Economist Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. -- Rudi Bogni Times Higher Education Supplement A terrific book! Tom Peters