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  Cluetrain Manifesto (Basic Books) (Paperback) By (author) Rick Levine, By (author) Christopher Locke, By (author) Doc Searls, By (author) David Weinberger, By (author) Jake McKee, By (author) J. P. Rangaswami, By (author) Dan Gillmor

  

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  Short Description for Cluetrain Manifesto A new edition of the business classic for everyone navigating the wired marketplace
  Full description

  • Publisher: BASIC BOOKS
  • Published: 01 June 2011
  • Format: Paperback 320 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Sales & Marketing | Ownership & Organization Of Enterprises | Impact Of Science & Technology On Society | Computing: General | Ethical & Social Aspects Of Computing
  • ISBN 13: 9780465024094 ISBN 10: 0465024092
  • Sales rank: 104,685

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Full description for Cluetrain Manifesto

• Ten years after Cluetrains original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this books message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.