The Cluetrain Manifesto (Hardback)
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Short Description for The Cluetrain Manifesto Suitable for those interested in the Internet and e-commerce, and for those businesses who are navigating the topography of the wired marketplace, this book shows how business gets done in America and how the Internet continue to change it all.
- Published: 02 July 2009
- Format: Hardback 320 pages
- ISBN 13: 9780465018659 ISBN 10: 0465018653
- Sales rank: 162,938
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Full description for The Cluetrain Manifesto
"The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace.