Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations


By (author) Stephen Michael Kosslyn

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  • Publisher: Oxford University Press Inc
  • Format: Paperback | 240 pages
  • Dimensions: 180mm x 244mm x 13mm | 522g
  • Publication date: 20 September 2007
  • Publication City/Country: New York
  • ISBN 10: 0195320697
  • ISBN 13: 9780195320695
  • Edition: 1
  • Illustrations note: 15 colour illustrations and 112 black & white illustrations
  • Sales rank: 168,170

Product description

Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

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Author information

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Review quote

Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air. Lawrence W. Barsalou, Emory University, USA

Table of contents

1. Articulate presentations ; 2. The big picture ; 3. Readable text ; 4. Color, texture, animation, and sound ; 5. Communicating quantitative information: using graphs ; 6. Communicating qualitative information: charts, diagrams, maps, and clipart ; 7. The good, the bad, and the incomprehensible ; Appendix: The principles and their specific needs