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    Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Paperback) By (author) Stephen Michael Kosslyn

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    DescriptionMaking PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!


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  • Full bibliographic data for Clear and to the Point

    Title
    Clear and to the Point
    Subtitle
    8 Psychological Principles for Compelling PowerPoint Presentations
    Authors and contributors
    By (author) Stephen Michael Kosslyn
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 180 mm
    Height: 244 mm
    Thickness: 13 mm
    Weight: 522 g
    Language
    English
    ISBN
    ISBN 13: 9780195320695
    ISBN 10: 0195320697
    Classifications

    BIC E4L: PSY
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    Nielsen BookScan Product Class 3: S2.3
    BIC subject category V2: KJP
    B&T Modifier: Academic Level: 05
    BIC subject category V2: JMR
    Ingram Subject Code: PS
    Libri: I-PS
    DC22: 153.69
    Warengruppen-Systematik des deutschen Buchhandels: 15340
    B&T General Subject: 229
    B&T Modifier: Text Format: 01
    BISAC V2.8: COM012000
    LC subject heading:
    B&T Merchandise Category: UP
    BIC subject category V2: UFGP
    BISAC V2.8: PSY000000, BUS007010
    LC subject heading:
    B&T Approval Code: A93700000, A93906435
    DC22: 006.6869
    BISAC V2.8: COM078000
    DC22: 006.6/869
    LC classification: P93.53.M534 K67 2007
    Thema V1.0: JMR, KJP, UFG
    Edition
    1
    Illustrations note
    15 colour illustrations and 112 black & white illustrations
    Publisher
    Oxford University Press Inc
    Imprint name
    Oxford University Press Inc
    Publication date
    20 September 2007
    Publication City/Country
    New York
    Author Information
    Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).
    Review quote
    Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air. Lawrence W. Barsalou, Emory University, USA
    Table of contents
    1. Articulate presentations ; 2. The big picture ; 3. Readable text ; 4. Color, texture, animation, and sound ; 5. Communicating quantitative information: using graphs ; 6. Communicating qualitative information: charts, diagrams, maps, and clipart ; 7. The good, the bad, and the incomprehensible ; Appendix: The principles and their specific needs