Citizen Brand

Citizen Brand : 10 Commandments for Transforming Brands in a Consumer Democracy

By (author) Marc Gobe , Foreword by Patrick Gournay

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  • Hardback | 256 pages
  • 149.86 x 220.98 x 33.02mm | 544.31g
  • 30 Nov 2002
  • Allworth Press,U.S.
  • New York
  • English
  • illustrations, charts
  • 158115240X
  • 9781581152401
  • 1,264,567

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