Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

Hardback

By (author) Marc Gobe, Foreword by Patrick Gournay

List price $29.66

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Paperback $22.06
  • Publisher: Allworth Press,U.S.
  • Format: Hardback | 256 pages
  • Dimensions: 150mm x 221mm x 33mm | 544g
  • Publication date: 30 November 2002
  • Publication City/Country: New York
  • ISBN 10: 158115240X
  • ISBN 13: 9781581152401
  • Illustrations note: illustrations, charts
  • Sales rank: 1,197,746

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