The Charisma Myth

The Charisma Myth : How Anyone Can Master the Art and Science of Personal Magnetism

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What if charisma "could" be taught? The charisma myth is the idea that charisma is a fundamental, inborn quality--you either have it (Bill Clinton, Steve Jobs, Oprah) or you don't. But that's simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone. Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn't mean transforming your fundamental personality. It's about adopting a series of specific practices that fit in with the personality you already have. "The Charisma Myth" shows you how to become more influential, more persuasive, and more inspiring.

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  • Paperback | 263 pages
  • 136 x 210 x 20mm | 240g
  • New YorkUnited States
  • English
  • 1591845947
  • 9781591845942
  • 20,173

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"Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood." --Robert B. Cialdini, author of Influence: Science and Practice

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About Olivia Fox Cabane

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in "The New York Times," "Bloomberg BusinessWeek," and "The Wall Street Journal." For more information about the book, please visit: For more information about Olivia Fox Cabane, please visit:

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