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    Change by Design: How Design Thinking Creates New Alternatives for Business and Society (Hardback) By (author) Tim Brown

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    DescriptionThe myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking' the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short' design thinking converts need into demand. It′s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re-examining the ways that their nurses manage shift change' or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization' product' or service to drive new alternatives for business and society.

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  • Full bibliographic data for Change by Design

    Change by Design
    How Design Thinking Creates New Alternatives for Business and Society
    Authors and contributors
    By (author) Tim Brown
    Physical properties
    Format: Hardback
    Number of pages: 288
    Width: 157 mm
    Height: 229 mm
    Thickness: 28 mm
    Weight: 771 g
    ISBN 13: 9780061766084
    ISBN 10: 0061766089

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    LC subject heading:
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    BIC subject category V2: KJMD
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: ENGM8000, BUSI5056, MANA1000
    LC subject heading:
    BIC subject category V2: KJD
    DC22: 658.4/063
    BISAC V2.8: BUS062000
    DC22: 658.4063
    B&T Approval Code: A48404230
    LC subject heading:
    LC classification: HD58.8 .B772 2009
    BISAC V2.8: BUS000000, BUS071000
    Thema V1.0: KJMD, KJD
    HarperCollins Publishers Inc
    Imprint name
    Collins Business
    Publication date
    15 October 2009
    Publication City/Country
    New York
    Review quote
    "Brown makes a potent case for employing this creative collaboration in a variety of settings."--Miami Herald