Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Hardback

By (author) Bob Garfield, By (author) Doug Levy

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  • Publisher: Portfolio Penguin
  • Format: Hardback | 240 pages
  • Dimensions: 160mm x 231mm x 25mm | 408g
  • Publication date: 27 February 2014
  • Publication City/Country: London
  • ISBN 10: 1591845777
  • ISBN 13: 9781591845775
  • Edition statement: New.
  • Sales rank: 806,310

Product description

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way...As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

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Author information

Bob Garfield is the cohost of NPR's 'On The Media' and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen-tator on and analyst of advertising and marketing for thirty years. His previous books include The Chaos Scenario. He lives outside Washington, D.C. Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.

Review quote

"This is a fabulous book that describes a revolutionary new vision for marketing, the Relationship Era, based on purpose, authenticity, trust and care. Written in an easy-to-read style and full of interesting stories, this book is both inspiring and fun. I give it my highest recommendation."--John Mackey, founder and co-CEO, Whole Foods "This book is funny, a bit profane and utterly profound. At Patagonia, we cherish our relationships, but these guys have located and explained dimensions of the Relationship Era that opened my eyes--and mind. What an enjoyable and enlighten-ing journey."--Casey Sheahan, CEO, Patagonia ""Can't Buy Me Like "speaks clearly to the challenges every CEO and CMO is con-fronting. It identifies the collapse of mass marketing as we have known it and provides example after example of how successful companies build trust in the 'new world.'"--Ron Shaich, founder, chairman and co-CEO, Panera Bread "The digital and social revolution has challenged even the most sophisticated mar-keters among us. But thankfully Garfield and Levy have given us a much needed blueprint for thriving in this new relationship era of marketing. This is the book I don't want my competitors to read."--Eric Ryan, cofounder, Method, andauthor of "The Method Method" "At last! Garfield and Levy have delivered a manifesto on what really matters to brands today: honest relationships. They do so by focusing not on our shiny social technologies but on the fundamentally changed relationship between business and customer in a world that looks less like a megaphone and much more like a network. Read this book; then challenge your business to live by it!"--David Rogers, author of "The Network Is Your Customer" ""Can't Buy Me Like "compellingly captures one of the biggest trends of our time. If there is a gap between a business's image and its reality, it will soon be found out and the business will be punished for it. Usi