Campaign Craft

Campaign Craft : The Strategies, Tactics, and Art of Political Campaign Management

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Description

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. * A complete chronology details the evolution of modern campaign management * Illustrations throughout the text help bring topics to life * Clear concept maps clarify various targeting techniques * A bibliography of sources further the reader's study of political campaigning

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Product details

  • Paperback | 250 pages
  • 154 x 230 x 18mm | 399.99g
  • ABC-CLIO
  • Praeger Publishers Inc
  • Westport, United States
  • English
  • 4th Revised edition
  • black & white illustrations, black & white tables, figures
  • 031338343X
  • 9780313383434
  • 538,747

About Daniel M Shea

Michael John Burton is associate professor of political science at Ohio University, Athens, OH. Daniel M. Shea is professor of political science and director of the Center for Political Participation at Allegheny College, Meadville, PA.

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