Cambridge International AS and A Level Business Studies Revision Guide

Cambridge International AS and A Level Business Studies Revision Guide

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Description

Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for Cambridge International AS and A Level Business Studies (9707) examinations. Written in an easy-to-follow style, the book helps in reinforcing students' understanding and provides guidance on revision.

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Product details

  • Paperback | 247 pages
  • 210 x 270 x 14mm | 539.99g
  • CAMBRIDGE UNIVERSITY PRESS
  • Cambridge, United Kingdom
  • English
  • 110760477X
  • 9781107604773
  • 93,964

Table of contents

1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. Economic influences on business activity; 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; 14. What is marketing?; 15. Market research; 16. Marketing mix - product and price; 17. Marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilisation; 24. Lean production and quality management; 25. Project management; 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Past examination papers; Index.

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