Cambridge International AS and A Level Business Studies Coursebook with CD-ROM

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM

Mixed media product Cambridge International Examinations

By (author) Peter Stimpson, By (author) Alastair Farquharson

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  • Publisher: CAMBRIDGE UNIVERSITY PRESS
  • Format: Mixed media product | 687 pages
  • Dimensions: 214mm x 276mm x 30mm | 1,701g
  • Publication date: 1 September 2010
  • Publication City/Country: Cambridge
  • ISBN 10: 0521126568
  • ISBN 13: 9780521126564
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Illustrations note: black & white illustrations, colour illustrations, black & white line drawings, colour line drawings, colour tables, maps, figures, charts, graphs
  • Sales rank: 26,932

Product description

A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.

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Table of contents

Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. External economic influences on business behaviour; Unit 2. People in Organizations: 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; Unit 3. Marketing: 14. What is marketing?; 15. Market research; 16. The marketing mix - product and price; 17. The marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; Unit 4. Operations and Project Management: 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilization; 24. Lean production and quality management; 25. Project management; Unit 5. Finance and Accounting: 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; Unit 6. Strategic Management: 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Preparing for your examinations; Index; Acknowledgements.