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    Cambridge International AS and A Level Business Studies Coursebook with CD-ROM (Cambridge International Examinations) (Mixed media product) By (author) Peter Stimpson, By (author) Alastair Farquharson

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    DescriptionA new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.


 

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  • Full bibliographic data for Cambridge International AS and A Level Business Studies Coursebook with CD-ROM

    Title
    Cambridge International AS and A Level Business Studies Coursebook with CD-ROM
    Authors and contributors
    By (author) Peter Stimpson, By (author) Alastair Farquharson
    Physical properties
    Format: Mixed media product
    Number of pages: 687
    Width: 214 mm
    Height: 276 mm
    Thickness: 30 mm
    Weight: 1,701 g
    Language
    English
    ISBN
    ISBN 13: 9780521126564
    ISBN 10: 0521126568
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    LC subject heading:
    DC22: 650
    B&T General Subject: 180
    Ingram Subject Code: BE
    BIC children’s book marketing category: E5N79
    BISAC V2.8: JNF010000
    Abridged Dewey: 650
    LC subject heading:
    B&T Merchandise Category: UP
    BISAC V2.8: BUS000000
    BIC subject category V2: KJBX
    LC subject heading:
    LC classification: HF5351 .S834 2010
    Thema V1.0: KC, KJBX
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    black & white illustrations, colour illustrations, black & white line drawings, colour line drawings, colour tables, maps, figures, charts, graphs
    Publisher
    CAMBRIDGE UNIVERSITY PRESS
    Imprint name
    CAMBRIDGE UNIVERSITY PRESS
    Publication date
    01 September 2010
    Publication City/Country
    Cambridge
    Table of contents
    Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. External economic influences on business behaviour; Unit 2. People in Organizations: 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; Unit 3. Marketing: 14. What is marketing?; 15. Market research; 16. The marketing mix - product and price; 17. The marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; Unit 4. Operations and Project Management: 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilization; 24. Lean production and quality management; 25. Project management; Unit 5. Finance and Accounting: 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; Unit 6. Strategic Management: 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Preparing for your examinations; Index; Acknowledgements.