• Cambio de Juego: Como Impulsar el Crecimiento de los Ingresos y de las Utilidades Mediante la Innovacion See large image

    Cambio de Juego: Como Impulsar el Crecimiento de los Ingresos y de las Utilidades Mediante la Innovacion (Paperback)(English / Spanish) By (author) A G Lafley, By (author) Ram Charan, Translated by Ana Del Corral Londono

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    DescriptionBlessings to Procter & Gambleor, more exactly, its chairman and CEO, A. G. Lafley. Together with Charan, author of Know-How (2007) (and the most probable successor to management guru Peter F. Drucker), he defines, describes, draws examples of, and delineates how innovation became a part of not only the behemoth consumer-packaged-goods company but also part of Lego and Nokia (among others). Lafley is remarkably candid; the story of his "surprise" ascent to CEO-dom in 2000, taking over from Durk Jager, is the story of transformation. A number of commandments accompanied the company's innovationcentric strategy: the consumer is boss, inside and outside cocreation is encouraged, the innovation process is tangible (and must be followed), and risks can be managed. Most important is his emphasis on human interaction as the key; even better, the last section focuses exclusively on developing a culture of innovation, from promoting the rules of brainstorming to the desired attributes for employees and leaders: courageous, connected and collaborative, curious, open. Sidebars are worthy of posting on a bulletin board; in fact, this is a sustainable reference on innovation that will be hard to beat. --Barbara Jacobs


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  • Full bibliographic data for Cambio de Juego

    Title
    Cambio de Juego
    Subtitle
    Como Impulsar el Crecimiento de los Ingresos y de las Utilidades Mediante la Innovacion
    Authors and contributors
    By (author) A G Lafley, By (author) Ram Charan, Translated by Ana Del Corral Londono
    Physical properties
    Format: Paperback
    Number of pages: 418
    Width: 137 mm
    Height: 229 mm
    Thickness: 30 mm
    Weight: 454 g
    Language
    English
    Spanish
    ISBN
    ISBN 13: 9789584518231
    ISBN 10: 9584518232
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KC, KJ
    Ingram Subject Code: BE
    B&T General Subject: 105
    Libri: I-BE
    Abridged Dewey: 658
    Warengruppen-Systematik des deutschen Buchhandels: 27800
    LC classification: HJ
    BISAC V2.8: BUS000000, BUS006000
    Publisher
    Grupo Editorial Norma
    Imprint name
    Grupo Editorial Norma
    Publication date
    20 April 2009