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    Buyology: How Everything We Believe About Why We Buy is Wrong (Paperback) By (author) Martin Lindstrom

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    DescriptionMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. "Buyology" shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.


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  • Full bibliographic data for Buyology

    Title
    Buyology
    Subtitle
    How Everything We Believe About Why We Buy is Wrong
    Authors and contributors
    By (author) Martin Lindstrom
    Physical properties
    Format: Paperback
    Number of pages: 272
    Width: 126 mm
    Height: 188 mm
    Thickness: 18 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9781847940131
    ISBN 10: 1847940137
    Classifications

    BIC E4L: MED
    Nielsen BookScan Product Class 3: T8.7
    BISAC V2.8: SOC052000
    DC22: 306.3
    BISAC V2.8: BUS002000
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000, BUS043060
    BIC subject category V2: JFDV
    Libri: VERH6090
    Publisher
    Cornerstone
    Imprint name
    RANDOM HOUSE BUSINESS BOOKS
    Publication date
    07 May 2009
    Publication City/Country
    London
    Author Information
    New York Times and Wall Street Journal bestselling author Martin Lindstrom, is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestle, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his previous book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.
    Review quote
    "Be prepared to have your cherished beliefs overturned." Spectator Business "Read this book and take back control of your rational mind." New Scientist "His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave" Velocity