Business of Sports

Business of Sports : The cases on Strategy and Management

By (author) Stephen A. Greyser , By (author) George Foster , By (author) Bill Walsh

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Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.

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  • Hardback | 472 pages
  • 206 x 254 x 24mm | 1,120.38g
  • 30 May 2005
  • Cengage Learning, Inc
  • South-Western
  • Mason, OH
  • English
  • 0324233841
  • 9780324233841
  • 1,642,884

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