The Business of Software
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The Business of Software : What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad

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Description

The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.

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Product details

  • Hardback | 352 pages
  • 160.02 x 231.14 x 27.94mm | 589.67g
  • Simon & Schuster Ltd
  • London, United Kingdom
  • English
  • index, notes; 32 illustrations t-o
  • 074321580X
  • 9780743215800
  • 499,089

About Michael A. Cusumano

Michael A. Cusumano is the Sloan Management Review Distinguished Professor at the MIT Sloan School of Management and one of the world's leading authorities on software development and the management of software companies. He is the author or coauthor of seven other books, including the bestsellers Microsoft Secrets and Competing on Internet Time, as well as Japan's Software Factories and most recently Platform Leadership.

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Table of contents

Contents Acknowledgments Preface 1: The Business of Software: A Personal View 2: Strategy for Software Companies: What to Think About 3: Services, Products, and More Services: How Software Became a Business 4: Best Practices in Software Development: Beyond the Software Factory 5: Software Entrepreneurship: Essential Elements of a Successful Start-up 6: Start-up Case Studies: Software Products, Services, and Hybrid Solutions 7: Conclusion: The "Ideal" Versus "Realistic" Software Business Appendix Notes Index

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