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    The Business of Software: What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad (Other book format) By (author) Michael A. Cusumano

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    DescriptionThe software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.

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  • Full bibliographic data for The Business of Software

    The Business of Software
    What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad
    Authors and contributors
    By (author) Michael A. Cusumano
    Physical properties
    Format: Other book format
    Number of pages: 368
    Width: 160 mm
    Height: 240 mm
    Thickness: 27 mm
    Weight: 544 g
    ISBN 13: 9780743215800
    ISBN 10: 074321580X

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: IND
    Nielsen BookScan Product Class 3: S4.6
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    BIC subject category V2: KNDH
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS063000
    B&T Modifier: Academic Level: 03
    B&T Modifier: Text Format: 01
    BISAC V2.8: BUS070030, BUS000000, BUS025000, BUS041000
    DC22: 005.3068
    LC subject heading: ,
    DC22: 005.3/068
    LC classification: HD9696.63.A2 \C87 20
    LC subject heading:
    Thema V1.0: KND
    LC classification: HD9696.63.A2 C87 2004
    Simon & Schuster Ltd
    Imprint name
    Simon & Schuster Ltd
    Publication date
    15 March 2004
    Publication City/Country
    Author Information
    Michael A. Cusumano is the Sloan Management Review Distinguished Professor at the MIT Sloan School of Management and one of the world's leading authorities on software development and the management of software companies. He is the author or coauthor of seven other books, including the bestsellers "Microsoft Secrets" and "Competing on Internet Time," as well as "Japan's Software Factories" and most recently "Platform Leadership."