Business Research Methods

Business Research Methods


By (author) Alan Bryman, By (author) Emma Bell

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  • Publisher: Oxford University Press
  • Format: Paperback | 808 pages
  • Dimensions: 196mm x 264mm x 33mm | 1,588g
  • Publication date: 4 June 2011
  • Publication City/Country: Oxford
  • ISBN 10: 0199583404
  • ISBN 13: 9780199583409
  • Edition: 3, Revised
  • Edition statement: 3rd Revised edition
  • Illustrations note: 90
  • Sales rank: 49,131

Product description

Designed as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes. Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various universities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expansion of the discussion of ethics, an increased emphasis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods. Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business research Video interviews with research students Datasets from the text Self-marking multiple-choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text

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Author information

Emma Bell is a Senior Lecturer in Organisation Studies at the University of Exeter.

Review quote

If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way. Keith Grint, Professor of Public Leadership & Management Institute of Governance & Public Management (IGPM), Warwick Business School, University of Warwick An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike. Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School

Table of contents

PART ONE ; 1. Business research strategies ; 2. Research designs ; 3. Planning a research project and formulating research questions ; 4. Getting Started: Reviewing the literature and formulating research questions ; 5. Ethics and politics in business research ; PART TWO ; 6. The nature of quantitative research ; 7. Sampling ; 8. Structured interviewing ; 9. Self completion questionnaires ; 10. Asking questions ; 11. Structured observation ; 12. Content analysis ; 13. Secondary analysis and official statistics ; 14. Quantitative data analysis ; 15. Using SPSS for Windows ; PART THREE ; 16. The nature of qualitative research ; 17. Ethnography and participant observation ; 18. Interviewing in qualitative research ; 19. Focus groups ; 20. Language in qualitative research ; 21. Documents as sources of data ; 22. Qualitative data analysis ; 23. Computer-assisted qualitative data analysis: Using NVivo V7 ; PART FOUR ; 24. Breaking down the quantitative/qualitative divide ; 25. Mixed methods research: combining quantitative and qualitative research ; 26. E-research: using the Internet as object and method of data collection ; 27. Writing up business research