Business Model Generation

Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

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Product details

  • Paperback | 288 pages
  • 188 x 240 x 24mm | 619.99g
  • John Wiley and Sons Ltd
  • John Wiley & Sons Ltd
  • Chichester, United Kingdom
  • English
  • black & white illustrations, colour illustrations
  • 0470876417
  • 9780470876411
  • 495

About Yves Peigner

Alexander Osterwalder (Lausanne, Switzerland;; is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more. Yves Pigneur, PhD, (Lausanne, Switzerland; is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

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Back cover copy

You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation. Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. "Business Model Generation" offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models. "Business Model Generation" is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one. CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS "Business Model Generation" will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model -- or analyze and renovate an old one. CO-CREATED BY 470 STRATEGY PRACTITIONERS "Business Model Generation" practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. DESIGNED FOR DOERS "Business Model Generation" is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs -- and leaders of all organizations.

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Review quote

an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (, May 2011). ... this handbook is likely to prove an excellent help for evaluating business models . (, July 2011).

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Table of contents

1 Canvas 14 Definition of a Business Model 16 The 9 Building Blocks 44 The Business Model Canvas 2 Patterns 56 Unbundling Business Models 66 The Long Tail 76 Multi-Sided Platforms 88 FREE as a Business Model 108 Open Business Models 3 Design 126 Customer Insights 134 Ideation 146 Visual Thinking 160 Prototyping 170 Storytelling 180 Scenarios 4 Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models 5 Process 244 Business Model Design Process Outlook 262 Outlook Afterword 274 Where did this book come from? 276 References

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