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    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback) By (author) Alexander Osterwalder, By (author) Yves Peigner

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    DescriptionBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"


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  • Full bibliographic data for Business Model Generation

    Title
    Business Model Generation
    Subtitle
    A Handbook for Visionaries, Game Changers, and Challengers
    Authors and contributors
    By (author) Alexander Osterwalder, By (author) Yves Peigner
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 188 mm
    Height: 238 mm
    Thickness: 22 mm
    Weight: 696 g
    Language
    English
    ISBN
    ISBN 13: 9780470876411
    ISBN 10: 0470876417
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJ
    B&T Modifier: Academic Level: 05
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC22: 658.4
    BISAC V2.8: BUS063000
    DC22: 658.4012
    Warengruppen-Systematik des deutschen Buchhandels: 17840
    DC22: 658.4/012
    LC subject heading:
    B&T Approval Code: A48404234
    LC subject heading: ,
    BISAC V2.8: BUS020000
    LC classification: HD30.28 .O778 2010
    Thema V1.0: KJ
    Illustrations note
    black & white illustrations, colour illustrations
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    John Wiley & Sons Ltd
    Publication date
    20 August 2010
    Publication City/Country
    Chichester
    Author Information
    Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more. Yves Pigneur , PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
    Review quote
    '...an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). '... this handbook is likely to prove an excellent help for evaluating business models'. (Anatello.com, July 2011).
    Back cover copy
    You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. "Business Model Generation" offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models."Business Model Generation" is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS"Business Model Generation" will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model -- or analyze and renovate an old one.CO-CREATED BY 470 STRATEGY PRACTITIONERS"Business Model Generation" practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.DESIGNED FOR DOERS"Business Model Generation" is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs -- and leaders of all organizations.
    Table of contents
    The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation . The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation . 1 Canvas. Definition of a Business Model. The 9 Building Blocks. The Business Model Canvas. 2 Patterns. Unbundling Business Models. The Long Tail. Multi-Sided Platforms. FREE as a Business Model. Open Business Models. 3 Design. Customer Insights. Ideation. Visual Thinking. Prototyping. Storytelling Scenarios. 4 Strategy. Business Model Environment. Evaluating Business Models. Business Model Perspective on Blue Ocean Strategy. Managing Multiple Business Models. 5 Process. Business Model Design Process. Outlook. Outlook. Afterword. Where did this book come from? References.