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  The Business of Media: Corporate Media and the Public Interest (Paperback) By (author) David R. Croteau, By (author) William D. Hoynes

  

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  Short Description for The Business of Mediaundefined
  Full description

  • Publisher: Pine Forge
  • Published: 29 September 2005
  • Format: Paperback 336 pages
  • See: Full bibliographic data
  • Categories: Communication Studies | Media Studies | Economics | Industry & Industrial Studies
  • ISBN 13: 9781412913157 ISBN 10: 1412913152
  • Sales rank: 581,491

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Full description for The Business of Media

• The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.