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Built to Last: Successful Habits of Visionary Companies (Hardback)
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Short Description for Built to LastProvides details about building organizations that prosper long into the twenty-first century and beyond, and also about visionary companies. This book contains specific examples and is organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at various levels.
Full description- Publisher: RANDOM HOUSE BUSINESS BOOKS
- Published: 01 September 2005
- Format: Hardback 368 pages
- See: Full bibliographic data
- Categories: Business Strategy
- ISBN 13: 9781844135844 ISBN 10: 1844135845
- Sales rank: 35,991
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Full description for Built to Last
'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, "Built to Last" provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
