Built to Last

Built to Last : Successful Habits of Visionary Companies

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James Collins and Jerry Porras have examined eighteen exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Procter & Gamble, and compared each with one of its closest but less successful competitors, in order to discover just what has given it the edge over its rivals. What they found out about success and management styles can be learnt and applied by the vast majority of managers at all levels. The new final chapter looks at the implications of the internet - Built to Flip.

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Product details

  • CD-Audio
  • 120 x 144 x 24mm | 199.58g
  • Cornerstone
  • Random House Audiobooks
  • London, United Kingdom
  • English
  • Abridged
  • Abridged edition
  • 1856868788
  • 9781856868785
  • 110,498

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Review quote

"'A fascinating historical study of the factors that made high-octane companies what they are today.'" Fortune "'Offers valuable insights about the roots of sustained corporate greatness - the back-to-the-future approach is welcome. Indeed, it is remarkable.'" Harvard Business Review "'Collins and Porras will emerge as the gurus to watch over the next decade.'" The Director "'It's a very, very good book, and a great lesson for all of us at Starbucks that success is not an entitlement.'" -- Howard Schultz, CEO, Starbucks Coffee

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About Jerry Porras

James C. Collins operates a management education and consulting practice based in Palo Alto, California. He is the co-author of Beyond Entrepreneurship and the author of Good to Great. Jerry L. Porras is the Fred H. Merrill Professor of Organizational Behaviour and Change at Stanford University Graduate School of Business. He is the author of Stream Analysis and the co-inventor of stream analysis computer software.

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