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    Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Hardback) By (author) David Robertson, By (author) Bill Breen

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    Description"Brick by Brick" takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. "Brick by Brick" reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team - faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) - to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, "Brick by Brick" reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where "profitable" innovation flourishes Sometimes radical yet always applicable, "Brick by Brick" abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.


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  • Full bibliographic data for Brick by Brick

    Title
    Brick by Brick
    Subtitle
    How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
    Authors and contributors
    By (author) David Robertson, By (author) Bill Breen
    Physical properties
    Format: Hardback
    Number of pages: 320
    Width: 163 mm
    Height: 236 mm
    Thickness: 33 mm
    Weight: 544 g
    Language
    English
    ISBN
    ISBN 13: 9780307951601
    ISBN 10: 030795160X
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KCS
    B&T Modifier: Subject Development: 01, 10
    B&T General Subject: 180
    BIC subject category V2: KJMD
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS019000, BUS077000
    B&T Approval Code: A48400300, A48186000
    BISAC V2.8: BUS041000
    B&T Modifier: Geographic Designator: W1
    LC subject heading:
    BISAC V2.8: BUS032000
    LC subject heading: ,
    DC21: 338.7688725
    DC22: 338.7/688725
    BIC subject category V2: KJZ
    LC classification: HD9993.T694 L447 2013
    LC subject heading:
    DC22: 338.7688725
    LC subject heading:
    Ingram Theme: ASPT/BUSNAS
    BISAC region code: 1.4.1.0.0.0.0
    Thema V1.0: KJM, KJMD, KCS, KJZ
    Edition statement
    New ed.
    Illustrations note
    37 B&W PHOTOS 1 8-PAGE INSERT
    Publisher
    Random House USA Inc
    Imprint name
    Random House USA Inc
    Publication date
    25 June 2013
    Author Information
    DAVID C. ROBERTSON joined the faculty of the Wharton School at the University of Pennsylvania in January of 2011, and was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company's management team, has written two case studies about the company, and is the co-author of a "Harvard Business Review" piece on LEGO. At IMD, Robertson was the co-director of the school's largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson's background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com. BILL BREEN is a founding member of the team that launched "Fast Company, "which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited "Fast Company"'s special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of "The Responsibility Revolution" and "The Future of Management," which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets. Connect with Bill at bbreen@billbreen.net.
    Review quote
    One of "The Best Books of 2013" "-Fortune" One of the "Best Business Books of 2013" "-Strategy + Business" "Well told...Mr. Robertson, with the benefit of access to staff at Lego and partner companies, provides unusually detailed reporting of the processes that led to Lego's current hits." "-Wall Street Journal " "Robertson uncovers and shares a rare inside exploration of innovation-led transformation at its worst - and best. Any manager can learn from these lessons." "-Forbes" "An engaging, surprisingly suspenseful and intimate view of the inner workings, leadership dynamics and decision-making process." -Success "Compelling reading.""-Business Standard " "Good storytelling, with considerable insight into Lego's efforts at innovation, including both successes and failures." "-Winnipeg Free Press" "A valuable read for any business leader or student, but will also delight those familiar with the beloved toy." -"Publishers Weekly" starred review "A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson." -Chris Anderson, bestselling author of "The Long Tail" and "Makers" ""Brick by Brick" is a fascinating study of an iconic toy company that figured out how to stay relevant in a rapidly changing market by returning to its core values and the guiding principles that made it a success in the first place. A must-read for any executive struggling with change." - Bryce G. Hoffman, journalist and author of "American Icon: Alan Mulally and the Fight to Save Ford Motor Company " "In an era filled with so many disheartening stories of corporate failure its refreshing to witness the turn-a-round success of one we have all grown up with during our childhood and that will continue for generations to come." -Adam Reed Tucker, LEGO Architectural Arti