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    Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery (Hardback) By (author) Sam Calagione

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    DescriptionEntrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently - and how you can do it too. 'Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur' - Bob Guccione Jr. founder of "Spin" magazine and "Gear" magazine.'"Brewing Up a Business" will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams' - Jim Davis Chairman and CEO of New Balance. "Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry' - Ruth Ann Minner, Governor of Delaware. 'Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. "Brewing Up a Business" is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!' - Joe Calloway author of "Becoming a Category of One and Indispensable".


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  • Full bibliographic data for Brewing Up a Business

    Title
    Brewing Up a Business
    Subtitle
    Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
    Authors and contributors
    By (author) Sam Calagione
    Physical properties
    Format: Hardback
    Number of pages: 272
    Width: 160 mm
    Height: 241 mm
    Thickness: 25 mm
    Weight: 464 g
    Language
    English
    ISBN
    ISBN 13: 9780471708681
    ISBN 10: 0471708682
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJH
    BISAC V2.8: BUS048000, BUS060000, BUS025000
    DC22: 338.76634209751
    LC subject heading: , ,
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    John Wiley & Sons Inc
    Publication date
    10 June 2005
    Publication City/Country
    New York
    Author Information
    SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation s fastest growing independent brewery, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America s most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.
    Review quote
    "Solid writing and a no-nonsense style...with a welcome avoidance of business jargon make this an enjoyable and practical read." (Library Journal, May 1, 2005)
    Table of contents
    Foreword by Michael Jackson.Preface.Acknowledgments.Chapter 1. THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR.Chapter 2. BUSINESS FROM THE INSIDE OUT.Chapter 3. KEEPING YOUR BALANCE.Chapter 4. CREATING A BUSINESS OFFERING.Chapter 5. CRAFTING A BRAND IN A COOKIECUTTER WORLD.Chapter 6. MARKETING ON A SMALL-BUSINESS BUDGET.Chapter 7. PUBLICITY STUNTS (ARE POORLY NAMED).Chapter 8. STALKING THE KILLER APP.Chapter 9. SELLING DISTINCTION, SPECIALIZATION, AND VARIETY.Chapter 10. CASH IS KING (WELL, SORT OF).Chapter 11. LEADERSHIP.Chapter 12. EFFECTIVELY MANAGING EMPLOYEES.Chapter 13. WORKING TOWARD IRRELEVANCE.Chapter 14. TO SMALL-BUSINESS SUCCESS.Index.