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    Branson: Behind the Mask (Hardback) By (author) Tom Bower

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    DescriptionThe image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.


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  • Full bibliographic data for Branson

    Title
    Branson
    Subtitle
    Behind the Mask
    Authors and contributors
    By (author) Tom Bower
    Physical properties
    Format: Hardback
    Number of pages: 384
    Width: 161 mm
    Height: 240 mm
    Thickness: 33 mm
    Weight: 649 g
    Language
    English
    ISBN
    ISBN 13: 9780571297092
    ISBN 10: 0571297099
    Classifications

    BIC E4L: BIO
    BIC subject category V2: KJH
    Nielsen BookScan Product Class 3: T4.8
    BIC subject category V2: BGB
    BISAC V2.8: BUS025000, BIO003000
    DC23: 338.092
    Thema V1.0: KJH, DNBB
    Publisher
    FABER & FABER
    Imprint name
    Faber & Faber Non-Fiction
    Publication date
    27 January 2014
    Publication City/Country
    London
    Author Information
    Tom Bower is an investigative historian, broadcaster and journalist. A former producer and reporter for BBC Television, he is the author of twenty books, including biographies of Robert Maxwell, Mohamed Fayed, Gordon Brown and Conrad Black. Broken Dreams, his investigation into corruption in English football, won the William Hill Sports Book of the Year Award in 2003 and his two most recent biographies - of Bernie Ecclestone and Simon Cowell - were Sunday Times bestsellers. He lives in London.