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    Branson (Harper Perennial) (Paperback) By (author) Tom Bower

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    DescriptionThe sensational critical biography of this phenomenal entrepreneur and his business practices - fully updated to cover Branson's recent ventures. No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson's operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower's biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson's enterprises and investments up to the recent, failed bid for Northern Rock.


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  • Full bibliographic data for Branson

    Title
    Branson
    Authors and contributors
    By (author) Tom Bower
    Physical properties
    Format: Paperback
    Number of pages: 416
    Width: 130 mm
    Height: 197 mm
    Thickness: 33 mm
    Weight: 330 g
    Language
    English
    ISBN
    ISBN 13: 9780007266760
    ISBN 10: 0007266766
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: BIO
    BIC subject category V2: KJH
    BISAC Merchandising Theme: ET030
    Ingram Theme: CULT/BRITIS
    Nielsen BookScan Product Class 3: T4.8
    B&T General Subject: 170
    B&T Modifier: Subject Development: 03
    B&T Modifier: Region of Publication: 03
    Ingram Subject Code: BA
    DC22: B
    BIC subject category V2: BGB
    Libri: ENGM1075, ENGM8000
    BISAC V2.8: BIO013000
    DC22: 338.04092
    BISAC V2.8: BIO003000
    LC subject heading: , ,
    LC classification: HC252.5.B73 B69 2012
    Thema V1.0: DNBF, DNBB
    Edition statement
    Updated
    Illustrations note
    Illustrations, ports.
    Publisher
    HarperCollins Publishers
    Imprint name
    HarperPerennial
    Publication date
    01 April 2009
    Publication City/Country
    London
    Author Information
    Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist and is the author of several ground-breaking books about tycoons. His most recent works are 'Conrad and Lady Black', 'The Squeeze' and his biographies of Simon Cowell and Bernie Ecclestone. Among his other much-debated biographies are those of Mohammed Fayed, Richard Branson and Robert Maxwell.
    Review quote
    Praise for 'Branson': 'An addictive read, packed with sex, money, tantrums - top quality.' Guardian 'One of the most devastating books of the year...an explosive book. Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero.' Daily Mail 'Bower's book is a devastating indictment.' Sunday Times 'A damning biography...startling accusations.' Daily Express