The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Paperback)
$20.00 - Save $10.80 35% off - RRP $30.80 Free delivery worldwide Available
Dispatched in 2 business days When will my order arrive?
DescriptionTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary
- Published: 04 August 2005
- Format: Paperback 208 pages
- ISBN 13: 9780321348104 ISBN 10: 0321348109
- Sales rank: 13,404
$19.87 - Save $10.93 35% off - RRP $30.80
$12.88 - Save $3.26 20% off - RRP $16.14
$38.70 - Save $11.56 23% off - RRP $50.26
$17.86 - Save $6.45 26% off - RRP $24.31
There are currently no reviews for The Brand Gap.
You must be logged in and a registered user to add a review.