Brand Driven Innovation: Strategies for Development and Design (Required Reading Range Module Reader) (Paperback)
$47.45 - Save $2.50 (5%) - RRP $49.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Brand Driven Innovation Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
Full description- Publisher: AVA Publishing SA
- Published: 25 October 2010
- Format: Paperback 192 pages
- See: Full bibliographic data
- Categories: Business Innovation | Sales & Marketing | Advertising | Market Research
- ISBN 13: 9782940411283 ISBN 10: 294041128X
- Sales rank: 73,224
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Full description for Brand Driven Innovation
"Brand-driven Innovation" examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge. It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship.
