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Bold : How to be Brave in Business and Win

By (author) Shaun Smith , By (author) Andy Milligan

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This is the winner of the E-book category - CMI Management Book of the Year Awards 2011/12. More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold is about 14 businesses brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone else. They know no compromise, they show no corporate timidity. They are Bold in thought, Bold in execution and Bold in measuring their success in new ways. The game changing companies featured challenge conventional wisdom to win in business and include: Virgin Galactic, Innocent, O2, Air Asia, Chilli Beans, Six Senses, Burberry, BBH, The Geek Squad, TNT, JCB, WWF, Umpqua and Zappos. Bold reveals that they share some traits that make them unique and each brand story is told through the words of the executives involved. Find out how to be Bold, brave and put your money where your mouth is.

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  • Paperback | 336 pages
  • 154 x 234 x 26mm | 621.42g
  • 28 May 2011
  • Kogan Page Ltd
  • London
  • English
  • 0749463449
  • 9780749463441
  • 367,845

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Author Information

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme. He is the co-author of On Purpose (published by Kogan Page), Uncommon Practice and Managing the Customer Experience. Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues. He is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page), Uncommon Practice and Don't Mess with the Logo.

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Review quote

"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." Richard Reed, Co-founder of Innocent Drinks "Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." Angela Ahrendts, CEO Burberry "Fortune favours the brave. This book can show you the way." Ronan Dunne, CEO, Telefonica O2 UK Ltd

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Review text

"Fortune favours the brave. This book can show you the way."

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